As an insurance agent, it is very important that you are always easily accessible to those prospects who might be in need of your insurance service or services. And with 1.7 billion people using Google on a daily basis to conduct an internet search of what they are looking for, you should not be surprised when I tell you that you need, yes need, a website if you do not already have one. In this digital day and age, an online presence is crucial to anyone who has any type of business. While you might be active on Facebook as well as other social media networks, you still need an seo-optimized insurance website dedicated to you and your agency to provide your audience with the insurance information they are looking for.
Lead Generating Insurance Websites For Agents
The first reason you should have (or get) a website for your insurance agency is because virtually everyone is on the internet. The internet is full of new drivers who need car insurance. There are homeowners who need home insurance. Tenants who are in need renters insurance, and their landlords who are looking for landlord insurance. There are parents who need life insurance. Everyone is on the internet! No matter what insurance product you sell, there is someone searching for that particular product or products on the internet in your area. Unfortunately, they will never find you as an insurance agent or your insurance agency if you do not have a website for them to find. This means they will never have the information needed to call you for a quote. Which means you will never get their business. In fact, if you have a competitor in your area who does have a website, they will probably end up on that site after searching for an insurance product that you, too, offer.
Insurance Websites Provide Instant Credibility
Insurance websites are a great addition to your agency because they give you instant credibility. If you do not have a website, people might think that you are a smaller, newer, or less professional company. It may even lead them to believe that they should skip out on going through your particular agency. Your website makes it possible for your target audience to look you up and it allows them to gain the information that you provide and they need on their own time and their own terms. A lot of people do have jobs, and they might be working or busy during your business or in-office hours, so a website allows your audience to have 24/7 access to you and any information they might need in regards to the insurance products you offer. If your consumers can go to your website at any time, and obtain information on the insurance product that they are looking for, you instantly gain credibility, professionalism, and memorability. It is also easy for already existing customers to refer you to their friends and family members in need of insurance by giving them the name of your website.
The Best Insurance Websites In The Industry
The best insurance agency websites are used in collaboration with other marketing strategies. I mentioned earlier that while, yes, you might have a Facebook business page, it just isn’t enough. Your Facebook business page simply does not have the room for you to put every bit of information on it. You want to make sure that you’re providing your audience with information on each product that you’re offering – that is not going to happen on a Facebook page. While I do think a Facebook business page is incredibly important, even essential, to have as an insurance agent, it is also very important to add a link to your website on that business page. In the event that someone does conduct a Facebook search for insurance in your area, by adding your website link to your Facebook page, you are allowing them to find even more information on their own time. You should also add your website links to all of your other marketing tools. Any social media accounts that you have to offer should have your website link easily accessible (the biography or ‘about us’ portion of the page would be the best place to add this URL). If you are implementing direct mail, you should also have your website link printed on your mailers. Your website URL should also have a place on your business card. It is a piece of your contact information, after all.
Overall, you need an insurance website. A website will help you gain traffic from people who search for insurance services on Google in your area, it will help you gain instant credibility, professionalism, and memorability, and it will give your audience direct access to any and all information they are looking for regarding insurance. If you don’t already have a website, don’t worry. It is not too late to create a site that showcases your service and gives your prospects information about what insurance products you offer. If making creative insurance agency websites isn’t your forte or if you just do not have the time to execute a website, you still don’t need to worry. There are services that will create a website for you – such as S3 Solutions. S3 Solutions specializes in building websites for insurance brokers as well as individual agents.
With services like these, you simply need to provide them with your brand information. Things like the services you offer, your logo, contact information, and all that good stuff! S3 Solutions does offer consultations, so if you have any specific requests or questions, you can communicate that with the designers on your initial call. From there, your website will be designed and delivered to you within 2 week’s time. To learn more choose an option below.