Are you on the fence about whether you, as an insurance agent, need an insurance website? Are you looking for a sign telling you that you should, in fact, get a website for your business? Here it is. This is your sign… seriously.
While you may think word of mouth, business cards, and door knocking is enough to keep you busy with quotes, you cannot neglect the power of technology. Consumers no longer need to ask their friends who they would recommend for products or services. The only action a consumer needs to take to find a business is a Google search – which is why it is so important you can be found on the internet – which is why it is so important that you have an insurance website.
3 Reasons You Need An Insurance Website
- I already touched on this (three lines ago), but it’s so important – consumers are looking businesses up on the internet and they won’t find yours if you don’t have a website. 97% of consumers go online to find and research businesses. Ninety-seven percent. That’s a huge number. As a matter of fact, there’s probably someone in your area looking for insurance right now on Google. If you don’t have a website, there’s no way you’re the one that will be getting their business.
- 30% of consumers won’t even consider a business that doesn’t have a website. Your lack of an insurance agency website drops your credibility level. It also drops your level of professionalism. Even if you’re the best insurance agent in the entire world, your consumer will not call you for a quote because you don’t have a website.
- Websites allow you to answer three basic questions as soon as the prospect visits it. These questions are:
- Who are you?
- What services do you provide?
- How can I contact you?
The answers to these questions should be easy to find on your webpage. In this day and age, people want answers immediately. They don’t want to ask a friend, the yellow pages, or scroll on the internet for a few minutes to find the answer.
Hopefully I’ve thoroughly convinced you that you need one of the best insurance websites in order to gain more business. What’s the next step? Now, you need to build that website out. I get it, you’re busy, so it might not be a bad idea for you to hire someone to do this heavy lifting for you.
S3 Maketing is a good place to get started. Our design team will build you a visually appealing, mobile responsive, SEO-optimized insurance website. We’ll help get your brand out to the world wide web and give your prospects the opportunity to see who you are and what you offer.